Yoast SEO WordPress Plugin Ideal Settings Tutorial

Learn How to setup Yoast SEO Plugin To Improve WordPress SEO, A Complete Tutorial With Ideal Settings.

Yoast WordPress SEO Plugin Ideal Setting Tutorial

Learn How to setup Yoast SEO Plugin To Improve WordPress SEO, A Complete Tutorial With Ideal Settings, To Use Yoast SEO WordPress Plugin.

Table Of Contents

SEO In WordPress

Do you know who your competitors are in your niche? There’s a reason why they are your competitors: they do what you do. And they might even do it better right now. That does not mean you can’t win from them, but it does mean you need all the help to get on top and stay on top!

Yoast WordPress SEO Plugin

What Is SEO In WordPress?

What Is WordPress SEO - Yoast WordPress SEO Plugin Ideal Settings Tutorial
What Is WordPress SEO – Yoast SEO WordPress Tutorial

SEO stands for Search Engine Optimization and refers to techniques you can use to help ensure that your site ranks high in the results of search engines such as Google.
SEO stays an important discipline and topic. For that reason, if you want to rank high in the search results, your best bet is to base your site on a platform that can help you do so.
WordPress ​SEO is the optimization techniques used to setup and prepare the most optimal SEO environment possible on your WordPress blog.

When setting up a new WordPress website, there is a set of optimizations and settings which should be done in order to maximize the SEO of each and every page and post which is created on the site. By setting up these optimizations using specific settings and plugins​, you then have the ability to rank higher and faster then you would otherwise. All of this is specific to WordPress and its individual settings and configurations.

Does WordPress Need SEO?

WordPress needs SEO, and while its built-in features and various plugins simplify the process, there is still work to be done.
WordPress doesn’t have SEO, there isn’t such a thing as a search engine optimized CMS. Though WordPress is search engine friendly, you will still need to do some manual SEO work for best results. Just switching to WordPress won’t rank your site on Google’s front page auto-magically. … They proudly state it on their websites.

The purpose of a blog is to share your insights and expertise with the public. The purpose of SEO is to bring more people to your blog. These two elements of your strategy clearly go hand in hand, so it’s critical to make sure that your SEO is effective.

How To SEO A WordPress Site?

Without any SEO plugins WordPress has a fairly robust core nowadays. Things like canonicals are done automatically. Many WordPress themes contain SEO features like schema markup, breadcrumb navigation, Open Graph meta data and so on.
The following are the SEO features you will need. Your exact needs will vary according to the template you use:

  • Breadcrumbs with Schema.org Structured Data
  • Meta descriptions
  • Open Graph meta data
  • Removal of category base
  • Schema meta data
  • A way to easily add nofollow attribute to selected links
  • Attachment Pages Redirect
  • Redirect Manager
  • 404 Error Handler
  • XML Sitemap

Yoast WordPress SEO Plugin

Yoast SEO is one of the most widely popular WordPress plugins around and it’s easy to understand why, Yoast makes it easy for you to do things like control titles and meta descriptions, set your targeted keywords and track how often you’re using them, manage sitemaps, and so much more.

Moz – Everything You Need to Know About Using Yoast SEO for WordPress

What Is Yoast SEO WordPress Plugin?

The Yoast SEO plugin is a WordPress plugin that helps search engines find your website content. It does this by analyzing aspects of your WordPress content and offering suggestions on how you can optimize it for searchability, It is available (and free!) for Business or e-commerce WordPress plans only. Unfortunately, Yoast isn’t available for websites not on WordPress.
Yoast SEO is one of the top plugins on WordPress. It’s been around for more than ten years and literally has millions of active site installations. If you’re feeling alone in your quest for better SEO — don’t. There are tons of WordPress users out there on the same journey.

Why To Use Yoast SEO WordPress Plugin?

Spending time optimizing your site for SEO might seem like a waste of time. However, SEO isn’t something you’ll want to take lightly. Especially, if you want your website to succeed in actually getting traffic. Most websites need at least some form of traffic to stay in business. And some companies are almost entirely reliant on the search engines to power their businesses.

The team at Yoast takes a holistic view of SEO, which means they believe that SEO should permeate all aspects of your online marketing. For this reason, their plugin is extremely extensive and offers you a multitude of customization options, If you’re currently running any off-site SEO campaigns, then you need your site to be fully optimized if you want to get the most from your efforts. Yoast SEO is a great plugin that’ll help you get there in the shortest amount of time possible (and with the least amount of technical know-how).

How Does Yoast SEO Plugin Help With Blogging?

Yoast SEO is the most comprehensive WordPress SEO plugin with many built-in tools and features. Here is a quick overview of some of those features:

How Yoast SEO Plugin Works?

Yoast SEO WordPress Plugin Free Version gives you:

  • The SEO analysis: an invaluable tool to write SEO-friendly texts with the right (focus) keywords in mind.
  • The readability analysis: make sure that you are writing easy-to-digest, engaging content for both visitors and search engines.
  • Snippet preview that shows you how your post or page will look in the search results. Even on mobile!
  • An FAQ and HowTo block for the WordPress editor so search engines know when you are serving a FAQ page or HowTo guides.
  • Tunes the engine of your website so you can focus on creating great content.
  • Gives you cornerstone content and internal linking features to help you rank for the right keywords with the right pages.
  • Helps you manage your team’s WordPress SEO efforts: with our SEO roles you can give colleagues access to specific sections of the Yoast SEO plugin.
  • Has a bulk editor so you can make large-scale edits to the titles and meta descriptions of your website.
  • Translates your content to structured data where possible to help search engines understand your website.
What Are Yoast SEO WordPress Plugin Hidden Features?

According to Yoast: To make as few settings as possible. If Yoast SEO Team believes something is beneficial for every Yoast SEO user, it’s on. They call these features hidden features because as a user you’re not necessarily aware of their existence. You might even think they don’t have certain features because there’s no setting for it. While in fact they just take care of things for you, So You won’t find them in your settings, but they do great work.

A structured data graph

Yoast SEO WordPress Plugin outputs a fully-integrated structured data graph for your posts and pages, Some years ago, search engines came up with something called Schema.org to better understand the content they crawl. Schema is a bit like a glossary of terms for search engine robots. This structured data markup will help them understand whether something is a blog post, a local shop, a product, an organization or a book, just to name a few possibilities. Or, whether someone is an author, an actor, associated with a certain organization, alive or even a fictional character, for instance.

WordPress Yoast SEO WordPress Plugin helps you prevent building this unorganized pile of code. For every page or post, it creates a neat structured data graph. In this graph, it connects the loose pieces of structured data with each other. Therefore, a search engine can understand, for instance, that a post is written by author X, working for organization Y, selling brand Z.

Self-referencing Canonicals

Canonicals were introduced quite some years ago as an answer to duplicate content. Duplicate content means that the same or very similar content is available on multiple URLs. This confuses search engines: If the same content is shown on various URLs, which URL should they show in the search results, The solution for this type of duplicate content issues is a self-referencing canonical.

A canonical URL lets you say to search engines: “Of all the options available for this URL, this URL is the one you should show in the search results”. You can do so by adding a rel=canonical tag on a page, pointing to the page that you’d like to rank. In this case, you’d need the canonical tag to point to the URL of the original page, if you’re using Yoast SEO. The plugin does this for you, everywhere on your site.

Paginated Archives

Another hidden feature in Yoast SEO WordPress Plugin is rel=next / rel=prev. It’s a method of telling search engines that certain pages belong to an archive: a so-called paginated archive. A rel=next / prev tag in the header of your site lets search engines know what the previous and the next page in that archive is, although Google announced that it isn’t using rel=next/prev anymore but Bing and other search engines still use it, so Yoast WordPress SEO Plugin will keep on adding rel=next / prev tags to paginated archives.

Nofollow Login & Registration Links

The login or registration page of your WordPress site are places visitors, nor search engines will ever have to be Therefore, Yoast SEO WordPress Plugin tells search engines not to follow links for login and registration pages. Yoast SEO makes sure that search engines will never follow these links. It’s a tiny tweak, but it saves a lot of unneeded Google action.

Noindex Internal Search Results

This hidden feature is based on Google’s Webmaster Guidelines. Google wants to prevent users from going from a search result in Google to a search result page on a website site, Yoast WordPress SEO Plugin tells search engines that they should not display your internal search results pages in their search results with a noindex tag. They just tell them not to show these pages in the search results; the links on these pages can still be followed and counted which is better for SEO.

Removal Of Replytocom Variables

This feature prevents your site from creating lots of URLs with no added value. WordPress has a replytocom feature that lets you reply to comments without activating JavaScript in your browser. But this means that for every comment, it creates a separate URL with ?replytocom variables.

What To Know Before Using Yoast WordPress SEO Plugin?

According To Onlinemediamasters : People waste too much time trying to get green lights and not enough time on keyword research (or making their content better than whoever’s in the top results). Before you start, read these tips to avoid wasting your time which is seriously a big issue when people use Yoast:

  • Do not obsess over green lights – check out Backlinko’s on-page SEO infographic
  • Do not blindly select keywords – look for long-tail (3+ word phrases) in Google Autocomplete, then Google it to see whether top results cover the topic extensively
  • Do not stuff keywords in your content to try and get your lights green (this is spammy)
  • Good on-page SEO means creating comprehensive content (3,000+ words, videos, etc)
  • The most important place to use your focus keyword is the page title, URL, SEO title, meta description, and once in the first couple sentences of the content body. That’s it!
  • Yoast (and all SEO plugins) do very little for on-page SEO – most of it is advice. Spend more time on keyword research, and add an HTML table of contents to longer posts.

How To Install Yoast SEO WordPress plugin?

There are a couple of ways to install the Yoast WordPress SEO plugin (if you haven’t already). On your WordPress dashboard, open the Plugins page and click Add New at the top:

Install Yoast SEO - Step 1 - Yoast WordPress SEO Plugin Ideal Settings Tutorial
Install Yoast SEO – Step 1 – Yoast SEO WordPress Tutorial

Search for the Yoast SEO WordPress plugin or look for it under the Popular section:

Install Yoast SEO - Step 2 - Yoast WordPress SEO Plugin Ideal Settings Tutorial
Install Yoast SEO – Step 2 – Yoast SEO WordPress Tutorial

Click Install Now to add the Yoast SEO WordPress plugin to your WordPress site:

Install Yoast SEO - Step 3 - Yoast WordPress SEO Plugin Ideal Settings Tutorial
Install Yoast SEO – Step 3 – Yoast SEO WordPress Tutorial

Once installed, click Activate. You should then see the Yoast logo added to your top and left-hand side menus:

Install Yoast SEO - Step 4 - Yoast WordPress SEO Plugin Ideal Settings Tutorial
Install Yoast SEO – Step 4 – Yoast SEO WordPress Tutorial

After you install and activate the Yoast plugin, head to either menu to access the Yoast SEO settings. Here, you’ll be directed to start the Yoast SEO WordPress Configuration Wizard:

Activate Yoast SEO - Yoast WordPress SEO Plugin Ideal Settings Tutorial
Activate Yoast SEO – Yoast SEO WordPress Tutorial

According To Website Planet: it’s highly recommended you walk through the Configuration Wizard — Yoast provides a simple 12-step process to prepare and configure your website and Yoast settings for optimal SEO. (You can also choose to complete the Yoast SEO WordPress training, which will give you the ins and outs of how to use the plugin.)

How to Setup Yoast SEO WordPress Plugin?

You should remember, that the settings that we select are the ones that we recommend. Other experts may have their own preferences and discretion, so advanced users can ignore anything that they do not like.

Yoast SEO WordPress Tutorial – Complete Setup Guide With New UI

Yoast WordPress SEO Plugin General Settings

Clicking on the SEO icon takes you to the settings page for the plugin. Switch to the ‘General’ tab, we will take you step by step through each option:

Dashboard – Yoast WordPress SEO Plugin General Settings

This tab will show you:

  • Option to run a configuration wizard
  • SEO Problems if there is
  • Yoast SEO plugin notifications
Yoast SEO Dashboard - General Settings
Dashboard – General Settings – Yoast SEO WordPress Tutorial

Features – Yoast WordPress SEO Plugin General Settings

Yoast WordPress SEO Plugin comes with a lot of features. This page allows you to easily turn those features on and off. By default, all options on this page are turned on, See what features you like, enable them, and disable the rest:

Yoast SEO Features - General Settings
Features – General Settings – Yoast SEO WordPress Tutorial

As a quick look at each item and what it does:

  • SEO analysis : Shows the SEO score and analysis for your content.
  • Readability analysis : Shows the readability analysis and score for your content.
  • Cornerstone content : This feature allows you to mark and filter corner stone content. These are your most important pillar articles.
  • Text link counter : This feature shows the number of internal text links to and from and article.
  • XML sitemaps : Creates XML sitemaps for your website.
  • Ryte integration : Ryte is a third-party service, it will weekly check your site and notify Yoast SEO if your site is deindexed.
  • Admin bar menu : Shows Yoast SEO menu in the WordPress admin toolbar.
  • Security : no advanced settings for authors : Hides advanced SEO settings from authors to improve security.

Webmaster Tools – Yoast WordPress SEO Plugin General Settings

sign up for each Webmaster Tools (Google/Bing/Yandex/Baidu) and verify each one using the HTML verification method. Then you can submit your Yoast XML sitemap to them. You can use Google Search Console religiously to fix broken pages (crawl errors) with redirects, use Search Analytics to find keywords/pages I rank for, HTML improvements to fix errors in SEO titles + meta descriptions, and monitor mobile/security issues as well as links to your site.

Yoast SEO Webmaster Tools - General Settings
Webmaster Tools – General Settings – Yoast SEO WordPress Tutorial
  • Sign up for Google Search Console
  • Select the HTML tag verification method
  • Copy the code and paste into the Google Search Console field
  • Delete everything outside of the quotations (including the quotations)
  • Save changes in Yoast
  • Click “Verify” in Google Search Console
  • Repeat for Bing / Yandex (Russia’s largest search engine)

Yoast WordPress SEO Plugin Search Appearance

Search Appearance in Yoast WordPress SEO Plugin settings controls how your website appears in search results. This includes several options for your homepage, single articles, archives, and taxonomies.

General – Yoast WordPress SEO Plugin Search Appearance

Here you can choose the symbol you want to use a separator between titles. The default option is a dash, you can use it if you are unsure which symbol to choose:

Yoast SEO General - Search Appearance
Search Appearance – Yoast SEO WordPress Tutorial

Snippet Variables – templates used for SEO titles/meta descriptions only IF you forget to write them, which you should never forget to do. So as long as you’re writing these manually, they don’t matter. You should take the time to write them so they sound nicer than a template.

Yoast SEO Snippet Variables - Search Appearance
Snippet Variables – Search Appearance – Yoast SEO WordPress Tutorial

Homepage: the homepage usually targets a broad keyword about your main product/service. Use this in your homepage SEO title + meta description.

Content Types – Yoast SEO Search Appearance

You can choose an SEO title and description for each post or page that you write. Yoast WordPress SEO Plugin also allows you to set up an automatic template to use for them, In case you forget to add them manually, these options will allow Yoast SEO to use default settings to automatically fill in those options:

Yoast SEO Content Types - Search Appearance
Content Types – Search Appearance – Yoast SEO WordPress Tutorial

Show Posts In Search Results: control whether posts/pages are indexed in search engines.
Date In Snippet Preview: adding dates to your snippets (specifically adding them on time sensitive articles) makes content look new and can significantly increase click-through rates:

Google Search - Date In Snippet Preview
Google Search – Date In Snippet Preview – Yoast SEO WordPress Tutorial

If Your theme doesn’t show it: add this code to your theme (or use the Post Updated Date plugin) which does the same thing:

<p>Last modified: <?php the_modified_date(); ?></p>

Now, anytime you update a post, the post modified date refreshes to current day and will update in search results, It is recommended to use Republish Old Posts Plugin to do that automatically.

Yoast WordPress SEO Plugin Meta Box: this is the SEO analysis with content optimization recommendations. You definitely want this for pages, posts, and blog category pages if you’re optimizing those.

Media – Yoast SEO Search Appearance

By default, WordPress creates a new page for each image or media you attach to your posts and pages. This page only displays the attachment media, Those attachment pages have no significant text to provide search engines a context. Such pages are considered low-quality content by search engines and have a negative SEO impact.
Yoast SEO helps you fix that by redirecting users to the attachment file instead of the attachment page. This option is set to ‘Yes’ by default and you don’t need to change it.

Yoast SEO Media - Search Appearance
Media – Search Appearance – Yoast SEO WordPress Tutorial

Taxonomies – Yoast SEO Search Appearance

On the taxonomies tab, you can configure titles and meta for categories, tags, custom taxonomies, and post format archives.
Default template variables should work for most sites. As for descriptions, please remember that Yoast WordPress SEO Plugin picks up descriptions from your categories and tags.

Yoast SEO Taxonomies - Search Appearance
Taxonomies – Search Appearance – Yoast SEO WordPress Tutorial
Which Content Shouldn’t Be Shown In Search Results?

Tags, portfolio categories, slideshows, format, and other non-useful content should usually not be shown in search results. Tags will usually cause duplicate content in Siteliner. If you have a nice portfolio, or your blog categories pages are well-designed with many articles under that category, by all means include it in search results.

Archives – Yoast WordPress SEO Plugin Search Appearance

This section will enable you to adjust the titles that are displayed for your archive pages, should you choose to enable them. You’ll notice a few different types of archives that are created by WordPress: author archives, date archives, special pages, and 404 pages.
To reduce the chances of duplicate content occurring it’s highly recommended to set ‘Author archives’ to Disabled and noindex. Same for the ‘Date archives’, which really don’t provide any value to the search engines.

Yoast SEO Archives - Search Appearance
Archives – Search Appearance – Yoast SEO WordPress Tutorial

Breadcrumbs – Yoast WordPress SEO Plugin Search Appearance

Breadcrumbs are navigational text you usually see at the top of content, Breadcrumbs are great for internal linking because it defines a clear path or trail to the page you are on. These breadcrumbs also appear in search results giving your site extra advantage in the search.

Google SEO Breadcrumbs - WordPress SEO Tutorial - A Step-by-Step Guide
Google SEO Breadcrumbs – Yoast SEO WordPress Tutorial
How To Enable Breadcrumbs In Yoast WordPress SEO Plugin?

First, Enable breadcrumbs in Yoast (SEO → Search Appearance → Breadcrumbs): Make sure that you click on ‘Enabled’, this will reveal more breadcrumb settings, The default settings should work for most websites, but if you want to change something then go ahead. Once you are done click on the save changes button.

Yoast SEO Breadcrumbs - WordPress SEO Tutorial - A Step-by-Step Guide
Breadcrumbs – Yoast SEO WordPress Tutorial

Second, add this code to wherever you would like breadcrumbs to display. The most common places are the header.php, single.php, or page.php. Here’s Yoast’s breadcrumbs tutorial if you need help, Breadcrumbs may slightly improve SEO as it helps users and search engines learn your content structure:

  • Hover your mouse to the Appearance option on your WP dashboard, and then click on Editor
  • Scroll down to find the to find index.php (as you can see in the below image, with the title Main Index Template) and click on it
  • Then find the “get header ();” as highlighted in the below image, and paste the following code below it:
<?php
if ( function_exists('yoast_breadcrumb') ) {
yoast_breadcrumb('
<p id="breadcrumbs">','</p>
');
}
?>
Yoast SEO Add Breadcrumbs - Search Appearance
Add Breadcrumbs – Search Appearance – Yoast SEO WordPress Tutorial

RSS – Yoast SEO Search Appearance

RSS Feeds are often used by content scrapers to copy content from your website. Yoast WordPress SEO Plugin allows you to add a backlink to your own site for each post in your RSS feed.

Yoast SEO RSS - Search Appearance
RSS – Search Appearance – Yoast SEO WordPress Tutorial

This way, you will get backlinks from their site, and Google will know that you are the original source.
There are options to add your author link, Post link, blog link, and blog description. So get creative. This can also be used to add advertisement to your RSS feed.

Yoast WordPress SEO Social Settings

One great feature of the plugin is that it integrates your site with Facebook, Twitter, and Google+ social platforms, Clicking on the Social link under the SEO menu will take you to set up these platforms. We will show you how to configure each of them.

Accounts – Yoast WordPress SEO Plugin Social Settings

The first tab under the social settings is for all your social accounts. This allows Yoast SEO to tell Google about your social profiles. You need to simply add the URLs and Twitter username for the main social profiles of your site:

Yoast SEO Social Accounts
Social Accounts – Yoast SEO WordPress Tutorial

Facebook – Yoast SEO Social Settings

You need to make sure that open graph metadata option is enabled under the Facebook tab. It allows Yoast SEO to add Facebook open graph metadata in your website’s “head” section, you need to provide a Facebook App ID if you have one:

Social Accounts - Yoast Settings
Social Accounts – Yoast Settings – Yoast SEO WordPress Tutorial

Below that, you will find the option to provide a thumbnail for your homepage with SEO title and description. This image and description will be used when someone shares the homepage of your site on Facebook:

Facebook Settings - Social
Facebook Settings – Social – Yoast SEO WordPress Tutorial

Additionally, you can provide a default thumbnail image URL. This image will be used for all articles that do not have a thumbnail or any other image.

Why Facebook is not showing the correct thumbnail image?

There is no specific reason why Facebook shows the incorrect thumbnail image. The most possible reason is that Facebook works with Open Graph(og) tag which set the multiple images for the “og: image” tag, OG tags and many WordPress plugins like WordPress is used by Facebook so it automatically adds the og tags to prevent the missing thumbnail issue.
Other possible reasons are caching plugins, CDN issues, missing open graph meta tag for the thumbnail image, etc.
There are several reasons for this issues so it’s quite hard to find the right issue. That’s why you have to go for the few methods to find the right solution of the problem.

How to Fix Facebook Incorrect Thumbnail Issue in WordPress?
Method 1: Upload Your Thumbnail Image Manually:

To fix the problem of incorrect thumbnail, one of the easiest and the quickest way is to upload the thumbnail image by yourself.
If you share the post on the Facebook page and it doesn’t display the correct thumbnail then simply click on the add image box and upload the wanted image for the post and select it as the thumbnail image.
Unfortunately, this method doesn’t work for the people who want to share your post on Facebook because it may still show the wrong thumbnail in their shared post. That’s why this is the simplest and easiest method but not a reliable one.

Method 2: Use WordPress SEO by Yoast Plugin

By using WordPress SEO by Yoast SEO plugin, you can fix the thumbnail image issue for Facebook. Just scroll down the Yoast meta box post editor, you can see the social tab on the left side. Click on it then you can see the Facebook image upload button where you have to add the Facebook thumbnail image.
If this method also may show the incorrect thumbnail image then it that case, you have to reset the Facebook cache.

Method 3: Use the Facebook Debug Tool

To reset the Facebook cache, you can use the Facebook debug tool that troubleshoots issues on your WordPress site with Facebook open graph implementation. It is the easiest, quickest and reliable method to fix the thumbnail issue:

  • Open the Debug Tool on the next tab. You can see the sharing debugger box where you will get the information that is used when it is shared on Facebook.
  • Copy the URL of the post and paste it on the debugger tool then click the “Debug” button.

It will show you the updated content. The Facebook crawler fetches the image that is used as the thumbnail image in the post.

Twitter – Yoast SEO Social Settings

As for Twitter, you can add Twitter cards into your site’s head section, You can also choose the card type to use. it’s recommended using summary with large image:

Twitter Setting - Social
Twitter Setting – Social – Yoast SEO WordPress Tutorial

Next thing you need to do is go to Users » My Profile page. You will see a new field under Contact Info for your twitter username. Enter your twitter username there.
If you are running a multi-author site, then advise your authors to complete this part in their profile. This way each specific author gets credit for their work as well.

Pinterest – Yoast SEO Social Settings

Pinterest uses Open Graph meta data just like Facebook. Make sure that you have open graph meta data box checked under Facebook settings.
After that, you just need to enter the site verification code provided by Pinterest. Simply visit your Pinterest account settings to add and verify your site. You will be provided with a meta tag that you need to enter here.

Pinterest - Yoast SEO Social Settings
Pinterest – Social Settings – Yoast SEO WordPress Tutorial
How To Optimize Social Media With Yoast SEO Plugin?

Social Media Optimization With Yoast SEO Plugin can be done with these steps :

  • Go to SEO → Social, the Facebook tab and make sure OpenGraph is enabled. Then decide to use either a person or an application as the “admin” of your site, as this will allow you to use Facebook Insights. Just click the appropriate button and follow the on-screen guidance which will take you to facebook.com.
  • Make sure you’ve entered the Facebook Page URL for your site or brand on the Accounts tab, as that will be connected to each post as the publisher, The settings below that are for the FrontPage: make sure the image is large enough (at least 200px x 200px).
  • Set a good default image. This will be used when you have a post or page that does not contain an image, This image should also be at least 200px x 200px.
  • Go to your personal WordPress profile (just click on your name, top right in the settings) and add a link to your Facebook profile, be sure to also enable the “Follow” functionality on Facebook.
  • Upload custom social media images in Yoast’s SEO analysis section using the “share” link (see below). This makes the content’s image thumbnail format properly when that page is shared on social media. According To OnlineMediaMasters, this means you will need to create 2 separate graphics for every post, (Facebook Image: 1200px x 628px, Twitter Image: 1024px x 512px)
Yoast SEO Social Media Optimization
Social Media Optimization – Yoast SEO WordPress Tutorial
How To Optimize Facebook Ads With Yoast SEO Plugin?

Before sharing your post on Facebook, give it the title you want using Yoast’s “Facebook Title” field (which can be different from the SEO title + meta description) because if you’re boosting posts, Facebook won’t let you change the ad text. If your Yoast Facebook title isn’t working right away, try clearing your website’s cache. It can sometimes take several days for it to update with new Facebook title and image.

Yoast SEO WordPress Tools

Yoast SEO comes with some built-in tools that allow you to perform some advanced tasks. Most beginners may not need to use these tools. However, we will show you each tool and what it does.

Yoast SEO Plugin Tools
Yoast WordPress SEO Plugin Tools

Import and Export – Yoast SEO WordPress Tools

If you previously used another WordPress SEO plugin or a theme with built-in SEO functions, then you can use this tool to import SEO data:

Import and Export - Yoast SEO Tools
Import and Export – Tools – Yoast SEO WordPress Tutorial

You can also use it to import and export Yoast SEO plugin’s settings and use them on a different WordPress site.

File Editor – Yoast SEO WordPress Tools

As your WordPress site grows, you may often come across tutorials asking you to add some code to your website’s .htaccess file or robots.txt file.
Both of them are configuration files and have a huge impact on your website’s SEO. Yoast SEO allows you to easily edit both files directly from the WordPress admin area.

File Editor - Yoast SEO Tools
File Editor – Tools – Yoast SEO WordPress Tutorial
Robots txt File Ideal Settings

robots.txt file is a powerful tool when you’re working on a website’s SEO – but it should be handled with care. It allows you to deny search engines access to different files and folders, but often that’s not the best way to optimize your site

What is robots txt file in SEO?

The robots.txt file, also known as the robots exclusion protocol or standard, is a text file that tells web robots (most often search engines) which pages on your site to crawl. It also tells web robots which pages not to crawl. The slash after “Disallow” tells the robot to not visit any pages on the site.

How to Check if Your Site is Using a Robots.txt File?

You can use any browser to check if your website has a robots.txt file or not. You just need to add /robots.txt at the end of your domain name.

Is robot txt necessary?

It is not necessary that your website has a robots.txt file, and it is totally fine as well. In many cases, you don’t need a robots.txt file.

According To Yoast SEO: Today, best practice means relying on your robots.txt file as little as possible. In fact, it’s only really necessary to block URLs in your robots.txt file when you have complex technical challenges (e.g., a large eCommerce website with faceted navigation), or when there’s no other option.
Blocking URLs via robots.txt is a ‘brute force’ approach, and can cause more problems than it solves.

Does Google respect robots txt?

Google officially announced that GoogleBot will no longer obey a Robots. txt directive related to indexing. Publishers relying on the robots. txt noindex directive have to remove it and begin using an alternative.

What Are Alternatives to robots txt File?

According To Google: There are a number of alternative options:

  • Noindex in robots meta tags: Supported both in the HTTP response headers and in HTML, the noindex directive is the most effective way to remove URLs from the index when crawling is allowed.
  • 404 and 410 HTTP status codes: Both status codes mean that the page does not exist, which will drop such URLs from Google’s index once they’re crawled and processed.
  • Password protection: Unless markup is used to indicate subscription or paywalled content, hiding a page behind a login will generally remove it from Google’s index.
  • Disallow in robots.txt: Search engines can only index pages that they know about, so blocking the page from being crawled usually means its content won’t be indexed. While the search engine may also index a URL based on links from other pages, without seeing the content itself, we aim to make such pages less visible in the future.
  • Search Console Remove URL tool: The tool is a quick and easy method to remove a URL temporarily from Google’s search results.
Why To Minimize Using robots txt File?
  • Robots.txt creates dead ends: Before you can compete for visibility in the search results, search engines need to discover, crawl and index your pages. If you’ve blocked certain URLs via robots.txt, search engines can no longer crawl through those pages to discover others. That might mean that key pages don’t get discovered.
  • Robots.txt denies links their value: If a URL is blocked, not only won’t search engines crawl it, but they also might not distribute any ‘link value’ pointing to that URL to, or through that URL to other pages on the site.
  • Google fully renders your site: People used to block access to CSS and JavaScript files in order to keep search engines focused on those all-important content pages. Nowadays, Google fetches all of your styling and JavaScript and renders your pages completely. Understanding your page’s layout and presentation is a key part of how it evaluates quality. So Google doesn’t like it at all when you deny it access to your CSS or JavaScript files.
  • You (usually) don’t need to link to your sitemap: The robots.txt standard supports adding a link to your XML sitemap(s) to the file. This helps search engines to discover the location and contents of your site.
How To Disallow URLs Without Robots txt File?

If you want to prevent search engines from crawling or indexing certain parts of your WordPress site, it’s almost always better to do so by adding meta robots tags or robots HTTP headers.

WordPress and Yoast SEO already automatically prevent indexing of some sensitive files and URLs, like your WordPress admin area (via an x-robots HTTP header).

Playing with the X-Robots-Tag HTTP header

Bulk Editor – Yoast SEO WordPress Tools

The bulk editor tool in Yoast SEO allows you to quickly add SEO title and description for all your blog posts and pages.
Under the Titles tab, you will find a blank field to add your new SEO title for that blog post. After that click on Save link to store your changes:

Bulk Editor - Yoast SEO Tools
Bulk Editor – Tools – Yoast SEO WordPress Tutorial

To add descriptions, you will need to switch to the descriptions tab. Once again, you will be able to add a description for each blog post or page and save it:

Bulk Editor Description - Yoast SEO Tools
Bulk Editor Description – Tools – Yoast SEO WordPress Tutorial

Yoast SEO WordPress Premium

According To mythemeshop – Found in there Yoast SEO WordPress Tutorial : Honestly speaking, most users wouldn’t need any of the features that Yoast Premium offers. Sure, finding crawl errors and being able to fix them easily is an important feature, but it’s usually sites that are years old that will really need such a feature.
For small sites with minor issues, you can get away with the free redirection plugins. However, an advanced feature Yoast Premium offers and the free alternatives don’t is automatically setting up the correct redirect when you change the permalink of a post.

Being able to get a preview of how your shared page will look on social networks is another premium feature we are a fan of. What makes it actually worth it is that while there are a plethora of social share plugins, none of them offer what this premium feature does.
However, it will probably justify the Premium version’s cost only for sites that rely heavily on social media for traffic. So if you’re planning to build a viral-content site, it may make sense for you to get the Yoast Premium.

Yoast SEO Premium Features
Premium Features – Yoast SEO WordPress Tutorial

Keyword Optimization – Yoast SEO Plugin Premium

Keyword Optimization (Multiple Focus Keywords) – there is a specific strategy for optimizing content for multiple keywords, Secondary keywords are often included as partial matches which means the SEO analysis checklist is virtually useless, since Yoast only detects exact keyword matches.
It does help you keep track of secondary keywords in your dashboard so you can use those partial matches, but don’t expect to get a lot of green lights. Targeting secondary keywords is more about crafting a nice SEO title + meta description to include individual words from both phrases – rather than simply listing keywords which looks spammy.

Internal Link Suggestions – Yoast SEO Plugin Premium

The recommended practice here is to manually go through the post you have written, and also all the other posts and pages you have on your site. Then find the ones that are relevant to parts of the content in your new post, and link to them in a natural way, but it can quickly get overwhelming if you have thousands of posts on your site, and plan to post further tens of posts every week. This is where Yoast Premium’s internal link suggestion comes in.

SEO Analysis – Yoast SEO WordPress Premium

Yoast Premium allows you to generate a CSV file that helps you closely track some of the most important SEO factors like your keywords, the readability scores, titles and URLs, Yoast SEO’s readability is pretty unreliable to say the least, and you should focus on pleasing your readers, not Yoast.

Redirects Manager – Yoast SEO WordPress Premium

This allows you to quickly set up redirects on your WordPress site, Using the redirect manager you can quickly fix 404 errors, redirect users from an old article to a new one, and more.

Redirects Manager - Yoast SEO Premium
Redirects Manager – Yoast SEO Premium – Yoast SEO WordPress Tutorial

According To WPBeginner: Redirects play an important role in your website’s SEO. We recommend not tying it up with your SEO plugin.
Instead, you should use a dedicated redirect manager like Redirection to manage your redirects. This allows you to keep redirects working even if you stop using Yoast SEO.

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